Trakkster enters strategic partnership with Syno

Trakkster has signed a new partnership agreement with Syno, a fast-developing global research tech platform used by leading insights firms. The collaboration strengthens Trakkster’s ability to deliver faster, more accurate and behavior-driven insights for brands across the Nordics and Europe.

The partnership gives Trakkster direct access to Syno’s advanced data infrastructure, global panels and automated research technology. This means quicker turnaround, richer behavioral datasets and a scalable engine for everything from brand performance tracking to market assessments and rapid concept tests.

For clients, the impact is immediate. Projects can be executed with higher precision, broader reach and shorter lead times. Trakkster continues to own the strategy, frameworks and behavior design methodology, while Syno provides the technical backbone that powers large-scale data operations.

“Brands want insights they can act on right now, not six weeks from now. Syno helps us deliver exactly that. It makes our work faster, sharper and more powerful for clients,” says Adam Åbonde-Garke, founder of Trakkster.

Together, Trakkster and Syno will create a seamless pipeline from data collection to decision-ready recommendations, supporting the full Diagnose-Design-Deploy model that Trakkster is known for.

The partnership is effective immediately and will be rolled out across all current and upcoming client projects.