Brand Performance Study
Understand your brand's performance
A clear view of your brand’s real performance and what drives it today.
Designed to help you see How your brand performs
Get a clear picture of how your brand is doing right now and what shapes results in the real world.
It links your key brand metrics to real decision outcomes, making it easier to see what works, what does not and why people choose you or choose someone else.
Familiar brand metrics
Awareness, consideration, preference, attributes and NPS presented in a way that makes performance easy to understand.
Behaviour in focus
Insight into how people actually decide in your category and the real reasons they pick you or switch to competitors.
Decisions you can stand by
Clarity that helps leaders see what matters now, why results look the way they do and where focus makes the biggest difference.
What you get with
Brand performance
Everything is explained in plain language so you can act on it immediately.
Decision journey map
Simple view of how people move from idea to choice in your category.
Drivers & barriers
Evidence of what lifts your performance & what slows you down.
Competitive signals
Strengths & gaps that show where you are winning and where you are losing.
Growth opportunities
Segments, needs and moments where your brand can grow fastest.
Brand direction
A focused set of moves that guide marketing, product and leadership.
One simple story
A clear narrative the whole organisation can align behind.
Brand Performance Study
Understand your brand's performance
A clear view of your brand’s real performance and what drives it today.
Designed to help you see How your brand performs
Get a clear picture of how your brand is doing right now and what shapes results in the real world.
It links your key brand metrics to real decision outcomes, making it easier to see what works, what does not and why people choose you or choose someone else.
Familiar brand metrics
Awareness, consideration, preference, attributes and NPS presented in a way that makes performance easy to understand.
Behaviour in focus
Insight into how people actually decide in your category and the real reasons they pick you or switch to competitors.
Decisions you can stand by
Clarity that helps leaders see what matters now, why results look the way they do and where focus makes the biggest difference.
What you get with
Brand performance
Everything is explained in plain language so you can act on it immediately.
Decision journey map
Simple view of how people move from idea to choice in your category.
Drivers & barriers
Evidence of what lifts your performance & what slows you down.
Competitive signals
Strengths & gaps that show where you are winning and where you are losing.
Growth opportunities
Segments, needs and moments where your brand can grow fastest.
Brand direction
A focused set of moves that guide marketing, product and leadership.
One simple story
A clear narrative the whole organisation can align behind.
Brand Performance Study
Understand your brand's performance
A clear view of your brand’s real performance and what drives it today.
Designed to help you see How your brand performs
Get a clear picture of how your brand is doing right now and what shapes results in the real world.
It links your key brand metrics to real decision outcomes, making it easier to see what works, what does not and why people choose you or choose someone else.
Familiar brand metrics
Awareness, consideration, preference, attributes and NPS presented in a way that makes performance easy to understand.
Behaviour in focus
Insight into how people actually decide in your category and the real reasons they pick you or switch to competitors.
Decisions you can stand by
Clarity that helps leaders see what matters now, why results look the way they do and where focus makes the biggest difference.
What you get with
Brand performance
Everything is explained in plain language so you can act on it immediately.
Decision journey map
Simple view of how people move from idea to choice in your category.
Drivers & barriers
Evidence of what lifts your performance & what slows you down.
Competitive signals
Strengths & gaps that show where you are winning and where you are losing.
Growth opportunities
Segments, needs and moments where your brand can grow fastest.
Brand direction
A focused set of moves that guide marketing, product and leadership.
One simple story
A clear narrative the whole organisation can align behind.