Turning Research Into Market Leadership

Amili, a company reshaping how businesses handle invoices, wanted to understand why so many customers fail to pay on time. Instead of relying on assumptions, they partnered with Trakkster to uncover the real behaviours shaping everyday payment experiences.

The Challenge Behind Payments

Payments may look like a technical process, but for customers they’re full of emotion and friction: stress, confusion, and mistrust can turn a simple invoice into a negative experience. In a competitive financial market, these small moments decide both loyalty and liquidity.

Behavioural Insights That Matter

Our research revealed the human side of payments - from how people perceive reminders to the surprising effect of tone and channel on trust. By moving beyond surface numbers, we provided Amili with insights they could act on immediately, transforming findings into a clear narrative for both product and communication.

From Insight to Campaign

Instead of staying in a report, the results became the foundation of Amili’s Konsumentinsikter 2025 campaign. This positioned them as a thought leader in payments, gave them stronger relevance in their category, and provided their clients with tools to improve both customer relationships and cash flow.

The Risk of Standing Still

Without understanding behaviour, businesses risk blaming technical systems for what are actually human challenges. The cost is missed payments, strained relationships, and lost trust - problems that no process change alone can solve.