Rethinking the Housing Market

Mäklarhuset partnered with Trakkster to better understand the consumer side of real estate - not just the market trends, but the behaviours that shape how people buy and sell homes.

Beyond Market Data

Traditional real estate research focuses on prices, demand, and demographics. But in practice, decisions about housing are deeply human - influenced by emotion, timing, and perception of trust. Mäklarhuset wanted to uncover these hidden drivers to serve their clients better.

Insights Into Consumer Behaviour

Through behavioural research, we revealed how buyers and sellers navigate uncertainty, what creates confidence, and where friction in the process leads to hesitation. These insights went beyond numbers, highlighting the role of communication, trust, and context in real estate decisions.

What It Means for the Industry

By seeing the housing market through a behavioural lens, Mäklarhuset positioned itself to create stronger customer experiences and more effective services. The risk of ignoring these insights is clear: focusing only on market data can miss the human truths that actually drive decisions.

A Stronger Foundation for Growth

With a deeper understanding of consumer behaviour, Mäklarhuset now has the tools to adapt to shifting market conditions, strengthen relationships with clients, and stay ahead in a highly competitive sector.