We started Trakkster because too many businesses and organizations lose growth by overlooking the human behaviours that drive results. It’s costly - customers leave, sales stall, opportunities slip away - while the decisions and actions that could turn it around are left unchanged.
We want to give company leaders the power to understand how people really act, why they act that way and what to change so the business performs better. It’s about aligning human nature with business goals - so growth isn’t left to chance.
Our team blends behavioural science, economics and brand expertise to uncover how people really act, why they act that way and what to change so the business performs better. We combine the depth and credibility of academic research with the creativity and precision of world-class brand and communication work. The result is change you can see in customer actions, loyalty and growth.
managing team
Adam Åbonde-Garke
Adam holds a PhD in Business Administration from the Stockholm School of Economics and is an affiliated researcher at SSE Institute for Research. His expertise lies in understanding consumer behaviour and the psychological drivers behind decision-making. At Trakkster, he leads Behavioural Research - uncovering insights that explain not just what people do, but why, and turning that knowledge into strategies for lasting business growth.
Daniel Silander
Daniel holds a Master’s degree in Marketing and Economics and has worked with world-renowned brands across industries. His expertise lies in strategy and communication that drive measurable business results. At Trakkster, he leads Behavioural Marketing - turning insight into campaigns, positioning and messaging that attract customers, build loyalty, and sustain growth.