Understand behaviour.
Drive growth.
We help Nordic businesses understand how people choose, act and buy - and turn insights into winning strategies.
Get clarity
See what’s driving your growth and what’s holding it back.
Make better decisions
Know what to do next and base it on proof - not guesswork.
Drive real change
Turn insight into behaviour that moves your business forward.
Understand behaviour.
Drive growth.
We help Nordic businesses understand how people choose, act and buy - and turn insights into winning strategies.
Get clarity
See what’s driving your growth and what’s holding it back.
Make better decisions
Know what to do next and base it on proof - not guesswork.
Drive real change
Turn insight into behaviour that moves your business forward.
Understand behaviour.
Drive growth.
We help Nordic businesses understand how people choose, act and buy - and turn insights into winning strategies.
Get clarity
See what’s driving your growth and what’s holding it back.
Make better decisions
Know what to do next and base it on proof - not guesswork.
Drive real change
Turn insight into behaviour that moves your business forward.
Trakkster gave us clear insights and a strategy that transformed how we connect with customers
Helping ambitious organisations grow
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115.086 22.728 113.872 22.221 C 112.756 21.755 111.737 21.068 110.879 20.202 C 109.605 18.89 108.74 17.223 108.391 15.41 C 108.043 13.598 108.223 11.721 108.912 10.015 C 109.364 8.902 110.029 7.892 110.868 7.043 C 111.729 6.177 112.748 5.49 113.865 5.025 C 115.086 4.517 116.394 4.266 117.712 4.281 C 118.84 4.269 119.96 4.422 121.043 4.739 C 121.953 4.998 122.811 5.425 123.572 5.998 C 124.246 6.513 124.8 7.177 125.19 7.94 C 125.575 8.714 125.771 9.571 125.759 10.439 C 125.759 11.137 125.662 11.831 125.463 12.499 C 125.265 13.148 124.917 13.735 124.441 14.216 C 123.893 14.746 123.237 15.145 122.519 15.384 C 121.549 15.696 120.533 15.841 119.518 15.815 Z M 117.855 8.604 C 116.929 8.6 116.023 8.886 115.262 9.424 C 114.884 9.691 114.543 10.008 114.251 10.37 C 113.951 10.74 113.704 11.152 113.524 11.595 L 118.713 11.595 C 119.263 11.622 119.807 11.499 120.294 11.24 C 120.428 11.175 120.548 11.08 120.642 10.962 C 120.736 10.843 120.807 10.71 120.844 10.561 C 120.882 10.416 120.889 10.26 120.863 10.111 C 120.837 9.962 120.781 9.817 120.698 9.695 C 120.552 9.474 120.361 9.29 120.136 9.153 C 119.844 8.974 119.526 8.84 119.192 8.756 C 118.754 8.646 118.308 8.592 117.858 8.596 Z M 139.917 17.123 L 143 20.435 C 142.138 21.259 141.127 21.9 140.018 22.32 C 138.853 22.751 137.62 22.965 136.384 22.942 C 135.062 22.946 133.75 22.69 132.522 22.19 C 131.394 21.729 130.366 21.049 129.495 20.187 C 128.652 19.348 127.985 18.34 127.531 17.23 C 126.602 14.92 126.602 12.33 127.531 10.019 C 127.983 8.906 128.648 7.896 129.487 7.047 C 130.352 6.177 131.379 5.494 132.503 5.029 C 133.735 4.525 135.054 4.273 136.38 4.292 C 137.602 4.281 138.819 4.494 139.969 4.918 C 140.112 4.971 140.258 5.032 140.4 5.09 C 140.73 5.235 141.018 5.456 141.243 5.738 C 141.468 6.021 141.621 6.356 141.693 6.711 C 141.764 7.066 141.749 7.436 141.648 7.787 C 141.546 8.138 141.367 8.459 141.119 8.722 C 140.801 9.058 140.389 9.283 139.939 9.374 C 139.49 9.462 139.025 9.412 138.606 9.222 L 138.37 9.13 C 137.74 8.905 137.073 8.791 136.406 8.802 C 135.822 8.802 135.241 8.909 134.698 9.13 C 134.17 9.344 133.687 9.668 133.282 10.076 C 132.862 10.508 132.533 11.023 132.315 11.587 C 132.068 12.232 131.948 12.923 131.96 13.617 C 131.948 14.308 132.068 14.994 132.315 15.635 C 132.537 16.2 132.866 16.715 133.282 17.146 C 133.683 17.562 134.166 17.89 134.698 18.108 C 135.241 18.329 135.822 18.44 136.406 18.436 C 137.927 18.432 139.096 17.993 139.917 17.12 Z" fill="rgb(1, 1, 1)" height="23px" id="nPK2dmll7" width="142.99999924482665px"/></svg>)
Pick the approach that fits your challenge
Discover our most popular products.
Brand Performance
Measure how your brand drives choice and growth.
Growth Audit
Find what stops customers from buying or returning.
Market Assessment
Test the potential for new markets or launches.
Insight Report
Create insights that build trust and demand.
Brand Performance
Measure how your brand drives choice and growth.
Growth Audit
Find what stops customers from buying or returning.
Market Assessment
Test the potential for new markets or launches.
Insight Report
Create insights that build trust and demand.
Brand Performance
Measure how your brand drives choice and growth.
Growth Audit
Find what stops customers from buying or returning.
Market Assessment
Test the potential for new markets or launches.
Insight Report
Create insights that build trust and demand.
Or ask us anything
There are many good ones.
Why aren’t more people choosing us?
Why don’t customers come back?
Will people really buy this new offer?
What’s holding us back from growing faster?
Why isn’t our marketing leading to more sales?
Adam Åbonde-Garke, PhD, Head of Behavioural Science
The moment you understand why people act - you can unlock growth.
If you want to understand people, don’t ask what they think - watch what they do. What people say is often polite, hopeful, or wrong. Behaviour shows the truth. At Trakkster, we help you see what actually drives decisions so you can make choices that move your business forward. It’s not about having more data - it’s about seeing what matters and acting on it.
Adam Åbonde-Garke
Adam Åbonde-Garke, PhD, Head of Behavioural Science
The moment you understand why people act - you can unlock growth.
If you want to understand people, don’t ask what they think - watch what they do. What people say is often polite, hopeful, or wrong. Behaviour shows the truth. At Trakkster, we help you see what actually drives decisions so you can make choices that move your business forward. It’s not about having more data - it’s about seeing what matters and acting on it.
Adam Åbonde-Garke
Adam Åbonde-Garke, PhD, Head of Behavioural Science
The moment you understand why people act - you can unlock growth.
If you want to understand people, don’t ask what they think - watch what they do. What people say is often polite, hopeful, or wrong. Behaviour shows the truth. At Trakkster, we help you see what actually drives decisions so you can make choices that move your business forward. It’s not about having more data - it’s about seeing what matters and acting on it.
Adam Åbonde-Garke
Recent work
See how we solved some important problems.
Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.
Cecilia Blom-Hesselgren fom Bilprovningen
Helping ambitious organisations change behaviour and grow
Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.
Cecilia Blom-Hesselgren fom Bilprovningen
Helping ambitious organisations change behaviour and grow
Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.
Cecilia Blom-Hesselgren fom Bilprovningen
Helping ambitious organisations change behaviour and grow
Written by Daniel Silander
Strategist
Strategy
Written by Daniel Silander
Strategist
Strategy
Written by Daniel Silander
Strategist
Strategy
Strategy
Strategy
Strategy