The Behaviour Design Consultancy

The Behaviour Design Consultancy

We design behaviour that drives growth

We help organisations grow by amplifying the behaviours that drive growth — and fixing the ones that hold it back.

Get in touch

Get in touch

Get in touch

Trakkster gave us clear insights and a strategy that transformed how we connect with customers

Helping ambitious organisations grow

The power of Behaviour Design

When you understand why people act — or don’t — you can unlock growth.
Behaviour Design gives business leaders that power through behavioural science.

Optimize your business for human behaviour

Optimize your business for human behaviour

Connect your
business to
human behaviour

Deeply understand why people act

Portrait of medium brown and white dog on pink background
Portrait of a large grey dog on green background
Portrait of medium black and white dog on red background
Portrait of a small brown dog on yellow background
Portrait of a small brown dog on yellow background
Portrait of a small brown dog on yellow background
Portrait of a small brown dog on yellow background
Portrait of a small brown dog on yellow background

grow

Remove guesswork from growth

Science based

Lead your business with confidence

We equip you with a clear, science-backed understanding of the behaviours that decide whether you win or lose in the market. By revealing what truly drives your customers and your competition, we replace guesswork with evidence and clarity. Every recommendation is grounded in real-world testing, ensuring decisions are faster, risks are lower, and actions are more effective. The result: a confident, unified leadership team that can navigate change, seize opportunities, and stay ahead in a shifting market.

%

measurable outcomes

Human behavior

From insight to action

Our 3-step process removes the guesswork and makes growth predictable.

Diagnose

Find out why growth is stuck by identifying the behavioural bottlenecks that block action.

Diagnose

Find out why growth is stuck by identifying the behavioural bottlenecks that block action.

Diagnose

Find out why growth is stuck by identifying the behavioural bottlenecks that block action.

Design

Turn those bottlenecks into growth levers by shaping the conditions that make action natural.

Design

Turn those bottlenecks into growth levers by shaping the conditions that make action natural.

Design

Turn those bottlenecks into growth levers by shaping the conditions that make action natural.

Deploy

Make it stick through small experiments — scale what works, drop what doesn’t.

Deploy

Make it stick through small experiments — scale what works, drop what doesn’t.

Deploy

Make it stick through small experiments — scale what works, drop what doesn’t.

Our work delivers real results

See how we’ve applied behaviour design to solve problems, change habits and grow businesses.

Friskis & Svettis

Fitness

Behaviour design

Friskis & Svettis

Fitness

Behaviour design

Friskis & Svettis

Fitness

Behaviour design

Amili

Finance

Behaviour design

Amili

Finance

Behaviour design

Amili

Finance

Behaviour design

Mäklarhuset

Real Estate

Behaviour design

Mäklarhuset

Real Estate

Behaviour design

Mäklarhuset

Real Estate

Behaviour design

SoFine

Food & Beverage

Behaviour design

SoFine

Food & Beverage

Behaviour design

SoFine

Food & Beverage

Behaviour design

Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.

Cecilia Blom-Hesselgren fom Bilprovningen

Helping ambitious organisations change behaviour and grow

Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.

Cecilia Blom-Hesselgren fom Bilprovningen

Helping ambitious organisations change behaviour and grow

Trakkster explored how our brand should evolve, giving us a clear direction how to move forward.

Cecilia Blom-Hesselgren fom Bilprovningen

Helping ambitious organisations change behaviour and grow

Frequently asked questions

We’ve answered your top questions to show how we can transform your brand.

What’s the real behaviour you fix?

For your business to grow, customers have to act - they need to try, buy, stay or recommend. We make sure that happens by finding the moments that matter and shaping them so the right action is the easiest one to take.

How’s this different from normal research?

For research to be valuable, it has to change what people do. We uncover the reasons behind customer actions and turn them into solutions you can implement immediately to shift behaviour in your favour - not a static report that gathers dust. Our approach means every insight is tied to a clear action, so change starts as soon as the work ends.

How fast will we see results?

You’ll see first wins early in the process. We do research, focus, experiment and scale - starting with the highest-impact opportunities, proving what works fast, then rolling it out across your business.

Will this work in my world?

For behaviour design to fail, people’s decisions would have to not matter in your business. And they always do. Our methods adapt to your customers, your market and your goals - which is why we’ve seen results in industries from finance and fitness to retail and technology.

What’s the first step?

For progress to happen, we need to find the right starting point. We begin with a short discovery call to uncover the behaviours that will make the biggest difference - then outline how to change them in a way that works for your team, budget and timelines.

Frequently asked questions

We’ve answered your top questions to show how we can transform your brand.

What’s the real behaviour you fix?

For your business to grow, customers have to act - they need to try, buy, stay or recommend. We make sure that happens by finding the moments that matter and shaping them so the right action is the easiest one to take.

How’s this different from normal research?

For research to be valuable, it has to change what people do. We uncover the reasons behind customer actions and turn them into solutions you can implement immediately to shift behaviour in your favour - not a static report that gathers dust. Our approach means every insight is tied to a clear action, so change starts as soon as the work ends.

How fast will we see results?

You’ll see first wins early in the process. We do research, focus, experiment and scale - starting with the highest-impact opportunities, proving what works fast, then rolling it out across your business.

Will this work in my world?

For behaviour design to fail, people’s decisions would have to not matter in your business. And they always do. Our methods adapt to your customers, your market and your goals - which is why we’ve seen results in industries from finance and fitness to retail and technology.

What’s the first step?

For progress to happen, we need to find the right starting point. We begin with a short discovery call to uncover the behaviours that will make the biggest difference - then outline how to change them in a way that works for your team, budget and timelines.

Frequently asked questions

We’ve answered your top questions to show how we can transform your brand.

What’s the real behaviour you fix?

For your business to grow, customers have to act - they need to try, buy, stay or recommend. We make sure that happens by finding the moments that matter and shaping them so the right action is the easiest one to take.

How’s this different from normal research?

For research to be valuable, it has to change what people do. We uncover the reasons behind customer actions and turn them into solutions you can implement immediately to shift behaviour in your favour - not a static report that gathers dust. Our approach means every insight is tied to a clear action, so change starts as soon as the work ends.

How fast will we see results?

You’ll see first wins early in the process. We do research, focus, experiment and scale - starting with the highest-impact opportunities, proving what works fast, then rolling it out across your business.

Will this work in my world?

For behaviour design to fail, people’s decisions would have to not matter in your business. And they always do. Our methods adapt to your customers, your market and your goals - which is why we’ve seen results in industries from finance and fitness to retail and technology.

What’s the first step?

For progress to happen, we need to find the right starting point. We begin with a short discovery call to uncover the behaviours that will make the biggest difference - then outline how to change them in a way that works for your team, budget and timelines.

Drive the actions that grow your business.

Powerful actions. Predictable growth. Let’s change the behaviour that drives your success.

Get in touch

Drive the actions that grow your business.

Powerful actions. Predictable growth. Let’s change the behaviour that drives your success.

Get in touch

Drive the actions that grow your business.

Powerful actions. Predictable growth. Let’s change the behaviour that drives your success.

Get in touch